Elizabeth Corrigan, Founder & President of The Complete Package, has been chosen among 150 esteemed women for the Leading Women Entrepreneurs NJ 2013.

The Complete Package


Founded in 2005, The Complete Package, uses vertical integration to ensure the best in business development, packaging, strategic supply chain, and multi-channel retail distribution strategies to create a complete product brand for clients worldwide. The name says it all…we are the COMPLETE PACKAGE and provide a full range of services:

The Complete Package focuses on knowing you and your product better than anyone – your vision, your brand, your market, your goal. TCP helps our clients minimize development problems, costs and timelines during their product development hurdles, the marketplace, the beauty industry, and then we make it happen. Launching a product takes risks and The Complete Package have mastered many of the key business elements that are critical to your success. We have created market winning product portfolios with a vision for multi national corporations to start up brands that include, Colgate-Palmolive, L’Oreal, bluemercury, Wyndham Worldwide, Starwood Resorts, Fit Flop, Soap and Glory, Walker and Co, Go SMILE, Tara Smith and BeautyRx Skincare.

How We Are Different

We provide the expertise, continuity and guidance to launch a concept into a multi-channel market.

Our boutique approach ensures that each unique challenge receives a custom solution. We are nimble enough to generate strategy and opportunity to meet the challenges we encounter.

Whether managing existing brands, looking to expand or launching new products our turnkey business model offers clients an extraordinary level of cost effectiveness and time efficiency.

Our experienced staff and business success is deep and wide-reaching to allow us to offer clients a broad range of capabilities.

Our Team




elizabethElizabeth Corrigan
Founder & CEO

Elizabeth Corrigan, founder of The Complete Package, whose client list includes L’Oreal, Colgate, Starwood and Wyndham Hotels, Blue Mercury and Go Smile, made her mark in the beauty industry through 20 years of leading some of the biggest names in successful launches with revolutionary distribution strategies. Read more »




sharonSharon Johnson
Vice President of Operations

Sharon has thrived for over 25 years in the beauty industry with successes in leadership, managing relationships, and operational proficiency. She has lead cross-functional teams in R&D, Marketing, Sales, Branding and Operations to develop and manage all brand strategies — delivering solutions that are marketable and effective.

erin_asheErin Ashe
Director of Client Services

A veteran of the beauty industry for over 10 years Erin has helped launch hundreds of beauty & personal care items including color cosmetics, dermatologist grade skin care, and hair care. Her depth of knowledge in nearly all retail channels gives Erin unique insights into product development, marketing and launch.

irene_potterIrene Potter
Client Services Manager

An accomplished strategic and resource management professional, Irene brings clinical and business development expertise to TCP. She leads teams to design and improve complex issue and systems, facilitating a clear plan that identifies opportunities to streamline operations and increase profitability.

caren_kratochvilCaren Kratochvil
Marketing Services Coordinator

Caren brings extensive experience for managing day to day operations in high-pressure, fast-paced environments. Possessing a strong understanding of beauty trends, she combines excellent customer service and organizational skills to provide support to staff and clientele in the planning, development and execution of business events.


walker-co “Without Elizabeth and the team at the Complete Package, Walker & Company would not have been able to launch as seamlessly. The team’s commitment to product excellence, design and disciplined execution is second to none. They’re really the best!”
tristan j. walker, founder, ceo, walker & co. brands, inc.
marcia-kilgore “Elizabeth Corrigan gets it done.  She doesn’t talk about it over and over again, or waste your time and money with endless PowerPoint presentations (unless you really want them).  She just takes the bull by the horns, formulates it, tests it, packages it, and hands it over.”
Marcia Kilgore, Founder of bliss, SOAP & GLORY and Fit Flop
drew-gattuso-wyndham-worldwide “I have had the pleasure to work with and to get to know Elizabeth over the last two and a half years as client of The Complete Package. We hired Elizabeth to launch and manage a retail web-site, the Wyndham at Home Collection. Elizabeth’s vision, professionalism and expertise guided us to a successful launch of the site. Her ongoing management and guidance is leading us to become a best-in-class site. Elizabeth and her team always put their clients first. And while she has significantly grown her client base, she makes us feel as though we are her only client.In addition to building a very successful business, I know Elizabeth works tirelessly to help local families in need. She and her team make sure these families have meals at holiday time and she has led efforts to assist families struck by tragedy.Elizabeth is not only deserving of being included and honored in your top 25 Leading Women Entrepreneurs in NJ, but in my opinion, should be named as the number one woman entrepreneur in NJ. I can’t say enough about Elizabeth as a business leader and friend.”
Drew Gattuso, Vice President, Marketing & Communications
Strategic Sourcing, Wyndham Worldwide
marketsmith “Since our initial lunch, my organization has quadrupled in size because of the counsel, insight and market knowledge delivered by Elizabeth Corrigan and The Complete Package team, and we continue to evolve and grow. For the Beauty market, there is no other strategic consultancy that can drive a plan as effectively and completely as TCP. It is superior in its ability to provide a go-to-market strategy and Brand paradigm that is hyper focused, profit driven, organized and built from a keen assessment and in-depth market knowledge. The Complete Package is an invaluable partner, my most trusted advisor, and even more importantly, Elizabeth and her team love my Brand like it’s their own.”
Monica Smith, Founder & CEO Marketsmith
 beautyrx “Elizabeth Corrigan : she’s all about results!It comes from the top down, and the “top” is Elizabeth Corrigan, an accomplished powerhouse whose track record speaks for itself, based on extensive industry experience and a comprehensive fund of industry knowledge. Consultant’s who strive to optimize efficacy and efficiency usually do so by compromising one or both. TCP‘s ability to not optimize, but maximize BOTH without compromising either, is in my experience, unique and what makes them enormously valuable.Elizabeth’s laser focus on pivotal issues, guided by remarkably accurate gut instincts, relentless perseverance, confident fortitude and winning negotiating skills are, in my opinion, what enables her and her team to accomplish the “off the chart” results that have earned her the respect of her colleagues, the gratitude of her clients and the coveted recognition as one of the Top 25 Leading Women Entrepreneur in NJ.”
Dr. Neal Schultz























BUSINESS DEVELOPMENT | Partnering to create brand opportunities and chart strategic pathways

TCP provides strategic business consulting for brand Development, product-to-market positioning, and business improvement. TCP’s development process uncovers pivotal points and processes that are often invisible to clients. Our industry partnerships take the guesswork out of product development and allows our clients to maneuver this complex process with the confidence of having TCP available as advocates to answer their questions and provide the needed guidance. Led the first global spa launch for Kiehls, a L’Oreal brand. Developed concept, P&L, protocols, product specifications. Managed hiring/staffing, SOP’s, procurement of all devices and third party professional products to deliver successful brand. Launched Bliss and W Hotel amenity program which changed the hospitality industry paradigm for guest in room experience.

OPERATIONS MANAGEMENT | Collaborating in enhancing the success of product and process development

Our professional operations manager works closely with clients throughout the operations and supply chain management process. Highly skilled in supply chain solutions, supply chain logistics ensure TCP clients a shortcut to the most viable manufacturing strategy for their products. • The complete package provides guidance, recommendations and communication associated with each step of the product development process. • A strategized approach for market success. • Execute the development of a product that possesses the characteristics & performance you have envisioned, while maintaining ROI and risk analysis assessments to provide the best chance of success in a crowded marketplace. • Clients receive continuous review and reporting of progress on each project. • Attention to detail and timeliness.

INNOVATIVE BUSINESS MODEL CREATION AND EXECUTION | Together crafting the ultimate business and strategic plans

Leveraging our deep expertise in brand and retailing strategy, we work with clients to guide their vision at pivotal success points to ensure our clients get to the best retailing outlets for their brands. TCP’s connection in DRTV and use of multiple channel retailing give clients an opportunity to tell their brand story. • We work with you to efficiently build your brand by defining metrics and sales targets through integrated marketing by being more strategic, data driven, targeted and innovative. • Help clients realize the value of their products using techniques to position such in current and future markets. • We can map out the market and make recommendations in order to create a market plan to optimize your product launch. • Our relationships with retailers and TV shopping networks gives our clients advantages. • Key Leadership Member to Launch the Most Successful Beauty Device Infomercial in 2010. • Key Consultant on Successful Launch of Soap & Glory in Target.

Our Success

The Complete Package works with a wide range of businesses — from start ups and entrepreneurs, to established organizations.
We would love to work with you to expand your brand expectations.


Elizabeth Corrigan Guest Speaker at HBAGLOBAL, June 10-12, NYC

New York, NY, June 10-12, 2014, Jacob K. Javits Convention Center - Elizabeth Corrigan, Founder & President of The Complete Package, will be a guest speaker at HBAGLOBAL. Elizabeth's topic will be "How to Successfully Market Your Brand to Beauty QVC, HSN and other DTC Platforms"

Breaking News! Elizabeth Corrigan Choosen as a Leading Women Entrepreneur by New Jersey Monthly Magazine

Randolph, NJ, April 23, 2013 – Elizabeth Corrigan, Founder & President of The Complete Package, has been chosen among 150 esteemed women for the Leading Women Entrepreneurs NJ 2013. Hundreds of women entrepreneurs were nominated for the Leading Women Entrepreneurs Award.  The Top 25 will be honored at a special Recognition evening.

Elizabeth Corrigan Honored by YWCA Tribute to Women and Industry

A national and international awards program of the YWCA of Eastern Union County and YWCA of Central New Jersey, TWIN annually recognizes outstanding businesswomen who have made significant contributions to their industry in executive, managerial and professional roles.


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Contact Us

phone: 973 532 6111

375 Route 10 East
Suite 3R
Randolph, NJ 07869

© 2015 The Complete Package | Bringing Products from Concept to Counter