case studies.

Product Development - Bluemercury

M-61 — Clean Clinical Skincare, Reimagined

  • Marla and Barry Beck aimed to deliver dermatologist-grade results without petrochemicals, creating a clean clinical line that pairs performance with purity.

  • Consumers demanded high-efficacy, clean formulations; suppliers, manufacturers, and industry experts doubted it was possible.

    • Formulation: Rebuilt recipes from first principles to prioritize efficacy without compromise.

    • Ingredients: Sourced only clean, clinically proven actives.

    • Partners: Aligned with innovative labs and manufacturers meeting rigorous quality standards.

    • Standards: Maintained a zero-compromise stance on safety and performance.

  • • Launched the first clean clinical skincare line of its kind.

    • m61became Bluemercury’s top-selling skincare brand.

    • m61 PowerGlow Peel became a cult favorite and proof that performance and purity can

    coexist.

    • Bold innovation turned a customer insight into a category-defining brand.

  • Purpose-driven innovation turned a clear consumer need into a category-defining brand.

Project Management NPD, Operational

Bevel - Excellence Execution - Walker & Company

  • Consumers of color experienced irritation, ingrown hairs, and poor shaves because mainstream products weren’t engineered for coarse, curly hair; clear market gap for a targeted solution.

  • A premium shaving system engineered for coarse, curly hair and dermatological needs of African American men to reduce irritation, prevent ingrowns, and deliver closer, more comfortable shaves.

  • TCP delivered a full brand launch ahead of typical industry timelines, preserving product integrity while accelerating time to market.

    • Product development: Formulated and validated five core SKUs optimized for texture and skin health.

    • Supply chain: Built scalable sourcing and manufacturing to support launch and growth.

    • Product operations: Implemented quality controls and logistics for rapid fulfillment and reliable scaling.

      Culturally informed product design plus disciplined, rapid execution turned a focused insight into a national brand with mainstream commercial success.

    • Launched a full five-SKU shaving system ahead of industry-standard timelines, without compromising formulation integrity or regulatory compliance.

    • Bevel rapidly scaled from a targeted DTC launch to broad national retail distribution, including Target — a rare crossover from niche to mainstream.

    • The brand's success validated a largely ignored consumer segment, attracting the attention of Procter & Gamble, which acquired Walker & Company in 2018.

    • Established a replicable model for culturally informed product development with commercial-scale execution.

Strategic Value Creation through CM

Optimization - Orveon Global, Buxom | Bare Minerals | Laura Mercier

  • Transition select premium cosmetic product lines from internal manufacturing to external contract manufacturers to increase scale, flexibility, and cost efficiency.

  • • Legacy internal manufacturing constraints limiting throughput and agility

    • Need for scalable capacity to support growth and seasonal peaks

    • Pressure to reduce cost-to-serve while protecting quality and compliance

  • Carved out $51MM of internal manufacturing volume and divested to high-performing CMs

    Tech transfer: Complete end-to-end technical documentation, validation protocols, and QA oversight

    • Methodology and rigor: Structured validation runs, acceptance criteria, and performance KPIs to preserve product integrity

    • Competitive CM bidding: Global RFP to vetted partners using quality, agility, cost, and compliance as selection criteria

    • Partner onboarding: Production trials, SOP alignment, and regulatory file updates to ensure seamless handoff

  • • Diversified manufacturing footprint and improved supply chain resilience

    • Zero disruption to product quality or regulatory compliance during and after the transition

    • Cost and operational advantages unlocked through best-in-class CM partnerships

    • Scalable, resilient manufacturing model aligned to growth and competitive performance.

  • • Strategic CM carve-outs can materially expand margins

    • Robust, documented tech transfer is essential for operational continuity

    • Competitive bidding surfaces partners that balance quality, speed, and cost

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