Case Study:


After the successful launch of BEVEL in 2016, Walker & Company Brands approached TCP to lead the product development for their second direct to consumer brand FORM, a prestige hair care collection for women of all hair textures.

To ensure the FORM products were formulated to keep hair as healthy as possible, safe and naturally derived without compromising performance and quality, TCP worked in tangent with first-class product development chemists and third-party clinical testing labs.

FORM launched in the summer of 2017 with 10 products, representing a strong entry in a challenging category. FORM is also available through some Sephora stores.

FORM rounded out Walker & Company's portfolio, and was acquired by Proctor & Gamble in 2018.