Case Study:


Tristan Walker, founder of Walker & Company Brands, had a mission to make health and beauty products simple for people of color.  BEVEL was Tristan’s answer to filling a void he saw in the marketplace.

The Complete Package accepted the challenge to assist Tristan in creating his vision for a men’s shaving brand with the African American consumer in mind. TCP’s management of product development, supply chain and product operation for the initial 5 BEVEL products, lead to a successful launch in 2016 that was significantly faster than the industry standard.

Following huge success at direct to consumer sales, Walker & Company went on to close deals with Target and other retailers to sell BEVEL in retail stores.

Success for Walker & Company brands resulted in an acquisition by Proctor in Gamble in 2018.