Case Study:


After the success of m61, the Becks and TCP took on the challenge of creating a new, artistry-quality cosmetics line that reflected the wellness philosophy and vegan lifestyle of Marla Beck.

The result is a vitamin-infused makeup line that has seen significant success, with key products within the line that are outperforming some of the largest legacy cosmetics brands in the industry. Success for the brand led to an acquisition in 2015 by Macy’s for $210 million.

TCP has launched over 250 SKUs for bluemercury for both m61 and lune+aster, and is continuing to manage their entire proprietary brand business.

Success for the line resulted in an acquisition for $210 million by Macy’s in 2015.